Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
Gold Awards judge Joe Boland says, "This package really strikes the proper tone with animal lovers. People love to show off their pets, and the involvement device of a chance to feature your pet on an ornament really resonates well. Outstanding results with consistent integration."
— Margaret Battistelli Gardner, editor-in-chief of FundRaising Success
- Companies:
- DaVinci Direct
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Going for the Gold
Package of the Year [and Gold winner, Direct Mail]: World Vision U.S.
E-mail Campaign of the Year: Susan G. Komen Race for the Cure
Telefundraising Campaign of the Year: Democratic National Committee
Special Events Campaign of the Year: American Jewish World Service
On the Edge Campaign of the Year: New York Public Library
Grand Control of the Year: The Nature Conservancy Hummingbird Membership
Complete List of the 2011 Gold Awards for Fundraising Excellence Winners
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