Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
GOLD AWARD
People for the American Way
Early Renewal: 2012 Election Head Start
Submitted by Chapman Cubine Adams + Hussey
The Numbers
Number of Recipients: 70,919
Response Rate: 6.68 percent
Total Cost: $25,877
Income Generated: $354,957
Average Gift: $61.12
Cost to Raise a Dollar: $0.07
With the 2012 election looming on the horizon, PFAW was under pressure to renew as many supporters as early as possible to gear up for the coming election year. The organization sent e-mails to all current donors and all online nondonor activists, as well as mail pieces to its entire donor universe, using slightly different language for each.
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And the 2012 Winners Are ...
Complete List of the 2012 Gold Awards for Fundraising Excellence Winners
Fundraising Campaign of the Year: Leader Dogs for the Blind
Grand Control of the Year: National Center for Missing & Exploited Children
Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society
E-mail Campaigns of the Year: Trust for Public Land and People for the American Way
Special Events Campaigns of the Year: MIND Research Institute and Avow Hospice
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