Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project

“2011 was the first time PFAW ever ran an early renewal campaign,” wrote CCAH’s Lon Chapman. “It doubled its online response rate, renewed 604 members and attracted 1,332 new members.”

The donor group also had an amazing average response rate of 1.75 percent, more than three times its usual response rate to special appeals.

GOLD AWARD
Christian Appalachian Project
Summer Hunger Campaign
Submitted by CDR Fundraising Group

The Numbers
Number of Recipients: 303,445
Response Rate: 7.15 percent
Total Cost: $263,439
Income Generated: $805,107
Average Gift: $37.09
Cost to Raise a Dollar: $0.33

Our judges were really thrilled with the results of this package, which underscore the value of a well-structured multichannel appeal. According to CDR’s Alisdair Sewell, “The results far exceeded our team’s expectations.”