Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
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In order to take on the increased load, NAC needed the funds to accommodate it. “Because their emergency resources were taxed by this effort, we quickly created integrated e-mail and direct-mail appeals designed to launch and mail out quickly and convey urgent need for support,” wrote SankyNet’s Paul Habig.
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Margaret Battistelli Gardner
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