Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project

So CPC reached out to its donors and fellow New Yorkers immediately following the Halloween storm with an integrated, multichannel fundraising campaign. The online fundraising components included a homepage slide, which scrolled an ad directing visitors to a dedicated Halloween storm donation form; the dedicated donation page specifically for the emergency campaign; a dedicated Web page with information and news on the storm clean-up, including direct links to the donation page; as well as e-mails and e-newsletter blasts. All that coincided with a simple emergency direct-mail piece to CPC’s general membership file.