Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
The results speak for themselves, with 737 total gifts equalling $88,565 coming in online and another $88,318 coming in via direct mail.
“For fundraising in only two media channels — [online and direct mail] — with campaign implementation facilitated within weeks of the disaster striking, the Central Park Conservancy is very pleased with the response of the Halloween storm campaign,” Jacuzzi wrote.
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And the 2012 Winners Are ...
Complete List of the 2012 Gold Awards for Fundraising Excellence Winners
Fundraising Campaign of the Year: Leader Dogs for the Blind
Grand Control of the Year: National Center for Missing & Exploited Children
Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society
E-mail Campaigns of the Year: Trust for Public Land and People for the American Way
Special Events Campaigns of the Year: MIND Research Institute and Avow Hospice
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