Everything but the Kitchen ... Sync!
Everyone wants to do multichannel, but it works best when everything works together.
[The authors want to acknowledge the time and knowledge shared with us by some stellar nonprofit professionals, including Sarah Birnie, Lindsey Twombly and Alicia Meulensteen. Many thanks to you!]
Karin Kirchoff is vice president at MINDset Direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is general manager of the nonprofit group at Merkle
. Reach him at jregen@merkleinc.com
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