Everything but the Kitchen ... Sync!
Everyone wants to do multichannel, but it works best when everything works together.
By
Karin Kirchoff
and Jeff Regen
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To be clear, we don’t mean to imply that any of this is easy, and there may be elements important to your organization that aren’t outlined here. But integrated data systems are critical to enabling constituent-centric communications across channels, which, in turn, is key to your relationship with donors and fundraising results.
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Karin Kirchoff
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Jeff Regen
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