Everything but the Kitchen ... Sync!
Everyone wants to do multichannel, but it works best when everything works together.
By
Karin Kirchoff
and Jeff Regen
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People, process, technology
Not surprisingly, this mantra heard in the for-profit world applies to data syncs in the nonprofit space, too (another example of where nonprofits can learn from the for-profit community). Aligning the right people (and the right number — not too many and not too few), establishing and mapping processes (what field goes where), and making the best use of technology (software, hardware, automation, etc.) yield a streamlined, well-functioning enterprise. Makes sense — but how?
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Karin Kirchoff
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Jeff Regen
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