Everything but the Kitchen ... Sync!
Everyone wants to do multichannel, but it works best when everything works together.
By
Karin Kirchoff
and Jeff Regen
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4. Determine which system is your database of record. Which system takes priority over the other — especially if there are changes on both systems? From a practical perspective, you don’t want to have to check multiple databases against the National Change of Address registry.
5. Map the process. Determine which fields align on each system and what the match criteria is (and consider that it may be different from one system to the other). Tip: Keep in mind that just because fields are labeled the same on each system doesn’t mean they contain the same data!
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Karin Kirchoff
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Jeff Regen
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