Everything but the Kitchen ... Sync!
Everyone wants to do multichannel, but it works best when everything works together.
By
Karin Kirchoff
and Jeff Regen
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6. Establish a data dictionary to standardize definitions and language between systems.
7. Set the mapping document aside for a few days, and go back with fresh eyes.
8. Determine who needs to provide feedback: development staff for major donors, assuming they aren’t a part of the core group; affiliate leadership if you are syncing affiliate data; your sustainer program manager, etc. Then give them a chance to provide it!
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Karin Kirchoff
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Jeff Regen
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