Multichannel: It’s About Using the Right Means of Transport for Donors

I took a journey to watch the Olympic cycling road race last week. It was about 30 miles from where I live, and the place I wanted to get to was at the top of one of the hills on the route (I like to see the riders struggle up the hills).

How did I get there? I put my bike in the car, drove to a parking spot about five miles from the race route, cycled to within a mile where I locked up the bike and walked the last mile through the crowds, up the hill to the road side.