Multiple Channels Can Strengthen Each Other
Multiple Channels Can Strengthen Each Other
Multiple Channels Can Strengthen Each Other
March 21, 2006
By Abny Santicola, editor, FundRaising Success Advisor
An e-mail campaign should be central to your multi-channel marketing efforts, says Sheeraz Haji, CEO of Berkeley, Calif.-based provider of online constituent-relationship-management services GetActive. While it does depend a bit on an organization's audience and constituents, Haji says there are very few demographics not online today.
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