Tales From the Crypt

Mednick warns mailers not to ignore what industry pros used to call “NCOA nixies” — now referred to as “possible movers.”

“These are names and addresses from the donor file that come close to matching to the NCOA database but exhibit one or more differences in the comparison,” he explains.

The U.S. Postal Service cannot return a new address for a “nixie” because of the uncertainty surrounding the match, no matter how slight.