Tales From the Crypt

Mednick adds that a number of other useful file-hygiene services are available depending on the specific needs, such as mining for deceased names. Check with your merge/purge provider to discuss extra services that might be of value to your specific campaign.

And don’t forget to suppress the Direct Marketing Association’s Mail Preference file from the output of the merge/purge. You’ll eliminate the names of consumers who’ve told the DMA that they don’t wish to receive fundraising appeals. You’ll lower your costs, be better stewards of your resources and lessen the flack that can come from mailing large acquisition appeals.