Tales From the Crypt

How clean is clean?
Sophisticated mailers already know that a “clean” file with accurate names and addresses means lower costs and higher revenue per piece mailed.

But what are the practical limits of a clean file? When the NCOA report comes back with your donor file, what is a good passing grade?

Some consultants will argue that no more than 3 percent to 4 percent of a file should need correction at any point in time. However, Mednick argues that a file that comes back after an NCOA cleaning with changes in a “single-digits percentage” was already pretty good.