'N Sync's Lance Bass and Entourage's Emmanuelle Chriqui go Head to Head for Charity

That's the Power of 2.

About Power of 2

Power of 2 is a Public Inc. initiative (www.publicinc.com) aimed at
unlocking the power of celebrity for social good. Public Inc. is social
purpose business that believes everyone should profit by doing good.
The company mobilizes the public through innovative fundraising,
advocacy and volunteer engagement campaigns for worthwhile causes. With
the Power of 2, the principle is simple. Two celebrities go
head-to-head to see who can raise the most money for the charity that
they are passionate about. The request to their fans is to give $2 or
more, get 2 friends to do the same and see who comes out on top. To up
the ante (and the fun) there is a wager on the deal between the two
celebrities. This spring, it's Emmanuelle Chriqui vs. Lance Bass, may
the best fundraiser win!