Dancing to the Tune of $7 Million
National Dance Institute-NM's capital campaign proves seeing is believing.
How it worked
Key elements of the campaign included:
- “Take a Friend to Class,” where board members invited friends to watch practice sessions.
- A more involved version of “Take a Friend to Class,” where board members brought small groups of friends to the practices, then met at receptions afterwards to talk about the program.
Robert Hartsook, chairman and CEO of Hartsook Companies Inc., the consulting agency that worked with NDI-NM on the campaign, explains that the “Take A Friend to Class” projects encouraged people to talk about NDI-NM and its fundraising campaign, generating enthusiasm and creating a healthy buzz in the community, as well as expanding the network of potential contributors.
- “Hard Hat Tours,” where donor prospects put on hard hats for tours of the construction site that included in-depth information about the NDI-NM curriculum.
- A dance-a-thon that brought in less revenue but increased visibility for the campaign.
Each of the cultivation events included students who spoke about how NDI had affected their lives.
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