National Geographic Renews Its Long-Standing Relationship With Marketing Services Leader Epsilon

Epsilon, the leading U.S. direct marketing agency, will continue to host and manage National Geographic's enterprise marketing database, which includes more than 45 million member, consumer and prospect records. Epsilon enhances and aggregates data from sources across the National Geographic enterprise, enables sophisticated consumer insight reports and gives the Society a complete view of its member base. Through Epsilon Targeting data enhancement, along with Epsilon's sophisticated analytics, campaign management and advanced reporting services, they will continue to help National Geographic execute millions of targeted and relevant marketing communications to cross-promote National Geographic products, increase brand equity, generate incremental revenue and, ultimately, help fund and advance the Society's mission.