National Nonprofit Mercy Housing Selects 90octane for Strategic Search Engine Marketing Program
The conversion-driven marketing agency's SEM efforts will include a PPC advertising campaign and SEO
DENVER, May 11, 2009 — Mercy Housing, a national nonprofit affordable housing organization based in Denver, has hired conversion-driven marketing agency 90octane to create and implement an integrated search engine marketing (SEM) program.
Search engine optimization (SEO) techniques will increase online visibility and drive prospective donors to MercyHousing.org through organic search results. In addition, complementary and targeted pay-per-click (PPC) advertising will aim to achieve a low cost per donated dollar while increasing online donations and attracting new donors through relevant online ads.
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