National Nonprofit Mercy Housing Selects 90octane for Strategic Search Engine Marketing Program
The conversion-driven marketing agency's SEM efforts will include a PPC advertising campaign and SEO
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On behalf of Mercy Housing, 90octane (http://www.90octane.com) has applied for and secured a Google Grant(TM) that will support paid search advertising efforts and the overarching SEM program. The Google Grants program harnesses the power of the search engine's flagship advertising product, Google AdWords(TM), to assist nonprofits with informing and engaging their constituents online. With free, in-kind AdWords advertising, Mercy Housing's text ads will be eligible to appear online at the exact moment when users perform related search queries on Google.com. When users click on the ad, they will be taken directly to Mercy Housing's website.
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