National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America
Innovative “This Place Matters” Social Media Campaign Increases Member Engagement and Drives Awareness; Open Technology Enables Organization to More Effectively Connect with Constituents
Utilizing open technology, NTHP’s This Place Matters campaign includes a social media strategy involving Google Maps and Flickr. Individuals visiting the This Place Matters micro-site can place a virtual flag anywhere on a map of the United States, as well as share commentary about why a specific site is special to them. The campaign also provides constituents with an opportunity to upload photos of their selected sites onto NTHP’s Flickr photo stream.
National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America
Utilizing open technology, NTHP’s This Place Matters campaign includes a social media strategy involving Google Maps and Flickr. Individuals visiting the This Place Matters micro-site can place a virtual flag anywhere on a map of the United States, as well as share commentary about why a specific site is special to them. The campaign also provides constituents with an opportunity to upload photos of their selected sites onto NTHP’s Flickr photo stream.