National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America
Innovative “This Place Matters” Social Media Campaign Increases Member Engagement and Drives Awareness; Open Technology Enables Organization to More Effectively Connect with Constituents
National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America
“Social media campaigns should always start with a well defined strategy, which is one of the reasons why NTHP and Charity Dynamics have been able to do such a great job implementing This Place Matters,” said James Young, Sr. Product Strategy Manager – Open, Mobile and Social, Convio. “We’re excited to see nonprofit professionals and partners using our API in new and creative ways to empower supporters, give them a way to tell their stories, and achieve stronger member engagement and acquisition results.”