National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America
Innovative “This Place Matters” Social Media Campaign Increases Member Engagement and Drives Awareness; Open Technology Enables Organization to More Effectively Connect with Constituents
National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America
More details and results from NTHP’s social media campaign can be found in Charity Dynamics’ recently published This Place Matters case study.
“NTHP is a great example of how nonprofits can utilize online marketing best practices and tap into the power of open source tools to develop highly creative and successful social media campaigns,” said Donna Wilkins, president of Charity Dynamics. “This Place Matters provides an innovative way for constituents to speak up and take part in a larger conversation, versus only reading static content on the organization’s website. This new level of engagement provides the Trust with an effective way to develop stronger, lasting relationships with individuals while delivering more value to its members and supporters over time.”