Nature Conservancy Receives Multimillion-Dollar Gift From Moviegoers

April 29, 2009, The Chronicle of Philanthropy — The Nature Conservancy’s Plant a Billion campaign, to raise $1 donations—each dollar covering the cost of planting a tree in Brazil’s rainforest—has been among the most successful online fund-raising efforts to date, raising more than $830,000 in its first year.

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