Nature Conservancy's Nancy Eiring on Earth Day 2010 Campaign, Part 1

[Editor's note: This part 1 of a two-part interview. Check back Wednesday for part 2.]

Every year, the Nature Conservancy centers a fundraising and advocacy campaign around Earth Day, focusing on a different theme annually. Events ranging from a 5K race to raise awareness and dollars to 2011's Picnic for the Planet have been used to bring donors closer to the organization's mission to preserve the plants, animals and natural communities of the Earth.