Nature Conservancy's Nancy Eiring on Earth Day 2010 Campaign, Part 1

In 2010, the Nature Conservancy got an extra bonus, collaborating with Disney on its Disney's "Oceans" film to celebrate a marine-life Earth Day campaign.

FundRaising Success spoke with Nancy Eiring, director of acquisition at the Nature Conservancy, about the 2010 Earth Day campaign.

Nancy Eiring: Our Earth Day is a huge event for our organization but also for the environmental and conservation movement. We try to take advantage of that awareness and do a lot of promotion. Last year, like the previous year, we had a relationship with Disney releasing a film. Disney's "Oceans" came out on Earth Day. We were one of the beneficiaries of the film. We promoted that online along with making our focus about marine life and marine work.