Nature Conservancy's Nancy Eiring on Earth Day 2010 Campaign, Part 1

FundRaising Success: What was the overall goal of the 2010 Earth Day campaign?
NE: Each Earth Day we try to do it bigger and better and learn and reapply year after year. What we've learned is when we're consistent in our message across the national office as well as inside our field offices — we have offices in every state — we can raise the awareness even that much more.