Nature Conservancy's Nancy Eiring on Earth Day 2010 Campaign, Part 1

We created the campaign, which started at the end of March leading up to Earth Day. Everything that we did was sent out in phases. One week we did tips on how to recycle bags. Another week was on sustainable seafood. Another week was on gardening tips. And each week we would push out this content through e-mails and also use social media to really promote it and engage our donors and anybody who's a fan or friend on Facebook or Twitter to respond. We got a lot of feedback and input on the different tips that we were promoting.