Nature Conservancy's Nancy Eiring on Earth Day 2010 Campaign, Part 2

FS: What challenges did you face along the way?
NE: How do you re-create another successful event year after year? One of the things that helped was the Disney movie, so how do we re-create this success without having a vehicle such as that?

We don't have the movie, but we try to make it accessible and informative and fun and exciting.