NEED — the Humanitarian Magazine — Launches "Screw the Man, Save the World" Campaign

"Relying on advertising is no longer a viable business model, but readers will save the magazines they care about," says CEO Stephanie Kinnunen. Magazines are folding as the companies they relied on for advertising revenue are pulling their ads. While Portfolio folded and the Tribune Corporation filed for bankruptcy, creative strategies are enabling Bitch, Paste and other publications beloved by readers to survive. "The 'Screw the Man' campaign reaches out to our loyal readership to help NEED publish independently of ad revenue from big corporations that may not share our priority of saving the world," says executive director Kelly Kinnunen.