NEED — the Humanitarian Magazine — Launches "Screw the Man, Save the World" Campaign
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MINNEAPOLIS,%20MN,%20June%204,%202009<%2Fstrong>%20—%20No%20bailout%20is%20coming%20for%20independent%20media%20publications.%20In%20an%20industry%20that%20will%20reinvent%20itself%20or%20become%20obsolete,%20NEED%20magazine%20is%20eliminating%20commercial%20advertisements%20from%20its%20pages%20in%20favor%20of%20an%20entirely%20subscription-based%20fundraising%20model.%20If%20successful,%20the%20humanitarian%20magazine's%20nationwide%20"Screw%20the%20Man,%20Save%20the%20World"%20campaign%20could%20transform%20business%20models%20and%20mean%20the%20end%20of%20print%20advertising.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fneed-humanitarian-magazine-launches-screw-man-save-world-campaign-407944%2F" target="_blank" class="email" data-post-id="7575" type="icon_link">
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NEED magazine will replace pages formerly allotted to advertising with inspirational readers' stories about their experiences in humanitarian relief. "When readers tell about how they have helped others, a snowball of inspiration starts rolling,'" says managing editor Adam Hanson.
Through the innovative business model set in motion by the "Screw the Man, Save the World" campaign, NEED aims to grow in this uncertain economy and to effect positive change for humanity. Readers can track the campaign's results at www.screwtheman.net.
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