Needs, Wants and the Absolute Importance of Relevance

I would caution care with use of numbers in other ways, as well. For example, another recession appeal I received took a completely different form and approach. In a six-page, booklet-style letter dense with copy, the nonprofit’s founder and chairman describes the many times in the past 30-plus years the group nearly had gone broke. In each instance, one or more donors came through.