Needs, Wants and the Absolute Importance of Relevance

Help me know that person as the signer did, to relive the unspeakable loss, as well as feel the tremendous hope and proof of resilience that fulfillment of the organization’s mission will mean — not only for the signer and others like him or her, but for me, too.

I’d package the appeal to look like a letter from a friend, delivered in a closed-face, textured, ivory Monarch envelope with a live stamp, with the addressing in a large, realistic, handwritten font. (And please note that by a “large” font I mean in a point size that is something resembling the size of the average human being’s handwriting. Dinky handwritten fonts scream “FAKE!”)