Needs, Wants and the Absolute Importance of Relevance

Check your numbers
Make sure your numbers are relevant, too. How people respond to numbers is the subject of many studies and certainly a testable issue. We test different numbers all the time with ask arrays — but is that enough?

For example, would an attempt to raise $100,000 before the end of the month seem more reasonable to a $25 donor than needing $25 million in 72 hours? My guess is yes.