NET GAIN Make Donors Feel at Home on Your Homepage

As your donor community grows, your organization must be ready to further engage supporters in your cause. Use the tools that exist to your advantage. You have a database of donors who've agreed to a digital relationship with your organization and are connected to your online community. Use external overlay data to further target your communications and fundraising efforts based on giving capacity and propensity. In fact, a major-gift donation could be just one phone call away if you use your datato determine donor interests, preferences and giving capacity.