NET GAIN Make Donors Feel at Home on Your Homepage

For example, if a donor immediately clicks through to view a specific cause on your Web site, such as saving the rainforests, and then makes an online donation to benefit that specific cause, you've obtained a valuable piece of information. By sending targeted communication about rainforest-specific campaigns, your organization is acknowledging that you understand his interests, and you're much more likely to receive additional donations and increase donor affinity.