NET GAIN Make Donors Feel at Home on Your Homepage

Knowledge of prior interactions also can be used to improve the giving experience for donors visiting your Web site. Use segmentation tools to target Web content for donors based on their interests and preferences to help create a more personalized and targeted experience. This can improve an opportunity to raise additional funds online and increase donor affinity. For example, when the donor interested in saving rainforests visits your Web site and is greeted by content specific to that cause, you'll capture his interest more quickly because you're immediately providing information he wants.