Netting High-Dollar Donors

In his book, "The Mercifully Brief Real World Guide to ... Raising $1,000 Gifts by Mail," Mal Warwick, founder and chairman of Berkeley, Calif.-based fundraising and marketing agency Mal Warwick & Associates, shares his tips for raising high-dollar gifts. Among Warwick's many points are the four key musts for organizations looking to net high-dollar gifts from direct mail.