Netting High-Dollar Donors

1) Select your list carefully. Don't exclude donors who've only given gifts around $100 in the past or those who've given more than $1,000. Group these and donors of average amounts into one list.

2) Fine-tune messaging. Rather than building your messaging around an offer that hits on negative donor motivators like fear, guilt, greed, exclusivity and anger, Warwick writes to focus on positive emotions like hope, love, faith, duty and compassion.