Netting High-Dollar Donors

And remember, most donors give because of a nonprofit's vision and mission, so be sure to include these elements in your messaging.

3) Create an appealing package. Donors of all types sort mail, putting a select few in the "yes" pile and junking the rest. The same is even more true of high-dollar donors. Therefore, the packaging of your mailing must stand out, Warwick writes. Forgo the usual trappings of direct mail such as teasers, ink-jet addressing and window envelopes. High-dollar mail, Warwick adds, must have an air of distinction. Elements such as personalization, high-quality paper stock, a reply envelope, oversized envelopes and First Class postage can help.