Netting High-Dollar Donors

Create a fundraising track for these prospects that includes gift acknowledgments; cultivation, education and reporting; annual renewal efforts; and special appeals, Warwick adds.

Mal Warwick can be reached via http://www.malwarwick.com

("The Mercifully Brief Real World Guide to ... Raising $1000 Gifts by Mail," by Mal Warwick, Emerson & Church Publishers, 2005)