Network for Good Releases Q1 & Q2 Update to Online Giving Index

Highlights from the Online Giving Index Update include:

• Overall giving increased for both Q1 2011 and Q2 2011, compared to the same periods in 2010.
• Charity website giving saw mixed results across the first half of 2011, compared to the same period in 2010.
• Charity websites with branded donation pages achieved five times more donation dollars, on average, than sites with generic donation pages.
• Disaster giving for Japan tsunami relief was a primary driver of Portal Giving in Q1 2011.
• Social Giving increased for both Q1 2011 and Q2 2011 compared to the same periods in 2010 due to a mix of disaster-related and personal fundraising campaigns.