Network for Good Releases Update to Digital Giving Index

Highlights from the Digital Giving Index Update

• Most charitable giving through the Network for Good platform is via charity websites, followed by portals and social networks.
• Charity websites with a branded donation page received more donations (5x more!) and at higher average values than those with a generic donation page.
• Portal giving played an important role during the Japan tsunami response and at the end of the year when donors looked for a convenient way to support one or more charities in one place.
• In 2011, social giving made up 15% of all donations through Network for Good, up from 10% in 2009 and virtually 0% prior to 2008

You can learn more at www.onlinegivingstudy.org/quarterlyindex.