Network for Good Releases Update to Digital Giving Index

Press release (March 5, 2012) — Network for Good is pleased to share what it's learned about online giving across different channels in 2011: charity websites, giving portals and social giving sites. The Network for Good Digital Giving Index has been updated with insights and trends from 2011, including a Q4 review. This index builds on data and observations from The Online Giving Study and is updated quarterly to provide timely and relevant snapshots of the state of online charitable giving.

Highlights from the Digital Giving Index Update

Most charitable giving through the Network for Good platform is via charity websites, followed by portals and social networks.
Charity websites with a branded donation page received more donations (5x more!) and at higher average values than those with a generic donation page.
Portal giving played an important role during the Japan tsunami response and at the end of the year when donors looked for a convenient way to support one or more charities in one place.
In 2011, social giving made up 15% of all donations through Network for Good, up from 10% in 2009 and virtually 0% prior to 2008