New Book and Companion CD Takes New Approach to the Campaign Feasibility Study

Milwaukee, WI, April 4, 2009 — After more than 1,000 feasibility interviews spanning three decades, consultant Gary J. Hubbell has come to believe that not every institution needs to hire counsel when planning their next campaign.

“Feasibility study interviews are as much about cultivating the prospective donor as they are about ascertaining answers about the case and the individual’s giving interests. Therefore, in some cases, it is appropriate to maintain the relationship continuity of the major gifts field staff and their prospects/donors, rather than “inserting” an unknown third party (the consultant) for a single interview,” writes consultant Gary Hubbell.