New Book and Companion CD Takes New Approach to the Campaign Feasibility Study

Hubbell asserts that experienced development shops with multiple major gift field staff are often good candidates for a staff-led study. This short book is a quick read and is written for the professional development practitioner who recognizes the limitations of the “traditional” study approach. He intends this book to provide complete guidance to the design and implementation of the feasibility study—including what it takes to analyze the findings and determine a goal and campaign strategy. Of real value is an enclosed CD, on which readers will find numerous sample and template documents for customization in their own study preparation.