New Book and Companion CD Takes New Approach to the Campaign Feasibility Study

Hubbell pulls back the veil from consulting processes and outlines study data collection and content analysis techniques, determining the goal, and preparing and presenting the report and recommendations. That is a new and welcome perspective.

The book guides the reader on how to address several crucial elements of the study, including: a) determining who and how many to interview; b) scheduling and conducting staff-led interviews that deepen prospect and donor relationships; c) asking the right questions to elicit answers that will help you plan your campaign; d) analyzing the findings and setting the campaign goal; and e) attracting and retaining top development staff through study participation.