Pulse: Shake the Money Tree

RO: Guests are more apt to be generous if you pamper and entertain them; if you educate them about your cause in subtle ways and make an emotional appeal; if you use smart marketing techniques when it comes to your live and silent auction items; and if you put showbiz into your live auction. Also keep in mind that different people need different opportunities to contribute during the event besides the auctions. Raffles (where allowed) and, my favorite, "Fund-a-Program" will give everyone an opportunity to donate.