Pulse: Shake the Money Tree
New book outlines the ins and outs of live and silent auctions.
O'Keef studied the elements of successful and unsuccessful auctions through his own experiences and research, and determined there are four objectives every successful event achieves.
Here, O'Keef shares those objectives and the power of auctions.
FundRaising Success: What compelled you to write "Shake the Money Tree"? Why now?
- Companies:
- Boy Scouts of America
- Target
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